Art on the Mart Installation

Redline Chicago

Redline, 2023-2024
Jacob Goebel



Redline Chicago is an event group specializing in underground raves. As the main designer for Redline, I create flyers for Instagram to promote events at various locations. Location details vary from event to event, as well as different headliners.

To match the growing popularity of Redline, I decided to fully rehaul the old identity system. This included creating a new logo, matching business cards, motion graphics for video content of various sizes, merchandise, a website, posters, as well as guidelines for other designers on the team to follow to create new posters within the same identity.

Some events require usage of different content based on the theme of the event, which can make it difficult to lock down a singular identity. To further this idea, the color scheme still stays the same from poster to poster in order to tie it back to Redline. The color scheme locked down what “Redline red” is, as well as the complimenting colors. The image treatment/overall poster has some grunge elements, 



Art on the Mart Installation

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